UI/UX Design (Concept)
SKIN1004 Concept App
A concept mobile shopping app for a nature-driven Korean skincare brand, designed around simplicity, accessibility, and a calm user experience.
SKIN1004 is a Korea-based skincare brand known internationally for its minimalist formulations featuring Centella Asiatica sourced from Madagascar. Inspired by the brand's philosophy of purity and simplicity, I designed a concept mobile app that brings that same clarity to the shopping experience. The goal was to create a seamless, user-friendly, and inclusive interface that feels as clean as the products it represents.
Approach: Rooted in the Brand's Nature
Every design choice was guided by the brand's identity, from colour to iconography to layout.
Approach: I studied the brand's tone, which centres on being clean, simple, neutral, and timeless, and built a neutral green-based palette paired with dark slate gray (#454F49) and white. The logo draws from the brand's core ingredient, Centella Asiatica, and I used rounded, soft-edged icons throughout to create a calm browsing experience.
Built around the motto Clean Skin, Clean Experience, every screen follows a consistent, distraction-free layout. Screens like Profile and Saved use simple structures so users can manage their accounts and revisit favourites without friction. Accessibility was a priority throughout, keeping the experience intuitive for all users.
Outcome
The final concept delivers a cohesive mobile experience where visual identity and usability work together. The calm colour palette, soft iconography, and clean layouts create an interface that mirrors the simplicity and care behind SKIN1004's products. As a concept project, it demonstrates how a strong understanding of brand values can translate directly into thoughtful, user-centred design decisions.
Reflection: Designing From Brand Values Outward
This project was an opportunity to explore how deeply brand identity can shape interface design. Rather than starting with trends or templates, I let the brand's philosophy lead every decision, from palette to icon radius to layout density. It reinforced my belief that the most effective interfaces are the ones where users feel the brand without having to think about it. Working on a concept also gave me the freedom to push ideas further and experiment with how simplicity and accessibility can coexist in a commercial product.
