Web Design & Brand Identity
Osirix Consulting Website
Designing a web presence that reflects two decades of rail industry expertise and a hands-on approach to technical bid writing.
Osirix Consulting is a specialist firm offering technical bid writing services for the international rail and transport industry. With over 20 years of experience and deep railway systems knowledge, they needed a website that communicated authority, precision, and their unique embedded approach to bid production. I designed the full website with a strong focus on brand identity, building a visual language that matched the weight and professionalism of their work.
Approach: Built Around Identity
Every visual choice was rooted in what the brand stands for, reliability, movement, and technical depth.
I defined a colour palette and typography that reflect the consultancy's expertise while keeping the design modern and approachable. For the landing page, I produced a custom train video that reinforces the connection to the rail industry and symbolises continuity and forward motion.
The hero video sets the tone immediately, while the rest of the site guides potential clients through Osirix's services, methodology, and track record. All visuals were crafted to stay true to the brand identity, ensuring a cohesive experience throughout.
Outcome: A Digital Presence That Matches the Expertise
The final website gives Osirix Consulting a professional and distinctive online presence that reflects the calibre of their work. The brand identity I developed carries through every element, from typography and colour to imagery and motion, creating a consistent and memorable first impression for prospective clients across the international rail sector.
Reflection: Designing for a Niche Industry
This project was a valuable exercise in designing for a highly specialised audience. The challenge was to make something visually engaging without losing the sense of authority and precision that the rail industry demands. It taught me how important it is to let the brand's core values drive every design decision, especially when the subject matter is technical and the audience expects substance over style.
